Marketing for companies that sell to companies.
For more than twelve years I have worked in marketing inside B2B companies – from product brochures and data sheets to trade-fair materials and the website. Today I put that experience to work for you: as your dedicated contact for design, sales materials and web.
I know B2B – from the inside.
Since 2016 I have been solely responsible for all marketing and the corporate design of a German technology company in measurement technology. That covers communication strategy for print, online and events; brochures, catalogues and ads; the website including SEO and performance analysis; social media; trade fairs and company events – as well as 3D visualisations and animations in KeyShot.
Before that, I was responsible for the brand of an entire product line in product marketing at a software company, and I spent six years at an advertising agency as a graphic designer and project manager. So I know what it looks like on your side of the table: close coordination with management, sales and engineering, fixed budgets, trade-fair dates that won't move – and products that don't explain themselves.
Technology should feel understandable – and a good product should look as good as it works.Emma Nord
What you get
- One dedicated contact for design, copy and web
- A real grasp of products that need explaining
- Materials in German and English
- Billing by the hour or monthly by agreement
From data sheet to website
I support you where you need extra capacity – for individual tasks or on a regular basis.
Corporate design & templates
A clear, consistent presence – and templates your team can use on its own.
- Logo, colours & typography
- Brand guidelines & templates
- Presentations & stationery
Product & sales materials
Materials that support your sales team and convince buyers.
- Product sheets & data sheets
- Brochures & catalogues
- Ads, roll-ups & trade-fair materials
Website & SEO
A website that explains your products and gets found on Google.
- WordPress & TYPO3
- Content & technical SEO
- Ongoing updates
3D visualisation
Product images made in KeyShot – even before a photo exists.
- 3D renderings for catalogue & web
- Product variants & detail views
- Images in your design language
Based in Sweden – working digitally for the German-speaking market.
I work from Högsby in Småland. With companies in Germany, Austria and Switzerland I work entirely online – by video call, phone and email. In-person meetings are possible in and around Högsby.
How we work together
Understand product & needs
We go through your products, target groups and tasks – by video call or in person in and around Högsby.
Scope & plan
We agree on scope, timeline and billing before I start.
Design & production
I create the design, copy, web and 3D – in dialogue with your printer where needed.
Handover
You receive all files. If you like, I keep your materials and website up to date afterwards.
Clear and flexible
By the hour
I bill by the hour for the actual time spent – suited to individual tasks, changes and smaller projects.
Monthly by agreement
For regular support we agree on a monthly framework and I invoice monthly. We agree on the scope together in advance.
Good to know
Do you work with companies in Germany, Austria and Switzerland?
Yes – the collaboration is entirely online, by video call, phone and email. In-person meetings are possible in and around Högsby.
How do you bill?
By the hour for the actual time spent – or, for ongoing support, monthly as agreed in advance.
Can you work in our existing CMS and corporate design?
Yes. I have many years of experience with WordPress and TYPO3 and am happy to work within your existing corporate design – or develop it carefully.
Which languages do you work in?
German and English. German is my native language and my English is business-fluent. I'm currently learning Swedish.
How do we get started?
Send me a few lines about your company and what you need. Then we'll arrange a first video call to go through goals, scope and timeline.
Do you need support with sales materials, your website or design?
Tell me briefly what you're planning – I'll get back to you personally with suggestions for the next steps.